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Assouline Celebrates Agave Craftsmanship With ‘The Art Of Tequila: Spirit Of Mexico’
Luxe publisher Assouline is toasting the legacy of the ultimate agave-based spirit in The Art of Tequila: Spirit of Mexico.
Featuring text by Mexico City-born author Suleman Anaya, the tome takes a sweeping look at Mexico’s native spirit in eye-catching detail. As Assouline notes, the elegant volume delivers “a visually arresting and authoritative exploration of tequila as one of Mexico’s most enduring cultural forces,” expanding on the spirit and its journey from agave field to bottle, covering its Jalisco origins, the journey of the liquid itself and the design of some of the most iconic tequila bottles (and companies) on the market.
The book (available now online at Assouline for $120 and serving as the perfect gift for tequila enthusiasts), also looks at the work of Mexican artisans and artists in crafting the country’s homegrown spirit.
Captured in eye-catching detail, the book pays notable attention to collaborations between major luxury producers like Jose Cuervo’s Reserva de La Familia, plus 1800 Tequila and Dobel Tequila, offering insight into not only famed tequila bottles themselves, but cultural programs and artistic partnerships helping shape the country and the liquid.
1800 Tequila and its work with famed artists and the likes of Jean-Michel Basquiat is a centerpiece of the text, perhaps the perfect pairing alongside a luxe pour of finely crafted tequila for a refined evening. “The Art of Tequila: Spirit of Mexico embodies the sentiment that tequila is not merely a spirit but a living cultural canvas where centuries-old artisanal tradition meets contemporary artistic vision,” Assouline said of the book, which boasts 287 pages and more than 200 illustrations.
The book and its focus on both heritage and enduring modern impact hold a special place in the heart of its author. “Tequila tells the story of Mexico in motion,” Anaya said. “It is heritage, craft, and imagination, poured into a single, enduring symbol.” It seems there’s no better way to toast a defining spirit and its industry at the moment than by picking up a copy of The Art of Tequila: Spirit of Mexico, although a luxurious pour of, say 1800 Tequila might not hurt, either.
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Inside Maxim’s 2026 Big Game Party in San Francisco
Maxim‘s annual Big Game Party at The Midway in San Francisco transformed the industrial-chic venue into a VIP hub for athletes, creators, models, influencers, founders and other discerning guests who gathered in the city for the NFL’s championship weekend.
The bash featured a stacked lineup of stellar performances that spanned several musical genres. Hugel opened the main room with a set of Latin house music, followed by a high-energy performance from electronic duo Loud Luxury. San Francisco native Larry June switched up the soundtrack with his signature relaxed style, while Plastik Funk kept the late night revelry going into the wee hours.
Inside, guests flowed between rooms with cocktails from Tito’s Handmade Vodka and Tequila 512, NÜTRL hydrated the dance floor in aluminum and attitude, and Ghost Energy kept the party going well after midnight. Members-only platform Dorsia functioned as the night’s invisible concierge layer. Legends curated elite VIP hospitality vibes, and Fazit patches became the unspoken accessory of the night while conversations moved between music, deals, and Big Game predictions that would definitely be wrong the next day.
On-site technology also played a pivotal role. The onsite Higgsfield experience had revelers thinking not only about the game, but how to broadcast their experiences from the weekend with the latest version of Higgsfield’s online AI platform.
Check out the video and photos above to relive the evening. And if you missed out on the fun-filled festivities, don’t worry—plans are already underway for Maxim’s Big Game Party 2027 in Los Angeles.