Puma has announced a new collaboration with the Fast and Furious film franchise, unveiling a collection that blends the high-octane energy of the cinematic saga with the signature style of NBA star LaMelo Ball. The launch is timed to coincide with both the 25th anniversary of the film series and the upcoming NBA All-Star Weekend.
The collection includes custom versions of the MB.05 and Ball’s LaFrance lifestyle line, with designs drawing inspiration from the cars and characters that defined the franchise. Each piece in the lineup aims to translate the franchise’s revved up racing aesthetic onto the hardwood and the street. It’s also the second high-profile sneaker collab with an entertainment franchise in recent weeks, as Converse just launched a Stranger Things line.
Among the featured footwear is the LaFrance RNR Charger, an all-black sneaker with chrome accents designed as a tribute to the Dodge Charger driven by Vin Diesel’s character Dominic Toretto. In contrast, the LaFrance Miami utilizes a silver and blue color scheme with custom graphics that reference the Nissan Skyline driven by Paul Walker’s Brian O’Conner.
The collection also looks toward the vibrant car culture of the second film in the series. The MB.05 Miami features a hot pink exterior with floral graphics and molded barbed wire accents inspired by the garish Honda S2000 driven by the Devon Aoki’s Suki. Rounding out the footwear is the MB.05 LA, which incorporates flame-like graphics and high-voltage colors designed to represent the streets of Los Angeles while also channeling the neon orange scheme sported by the original movie’s most memorably customized ride, a Toyota Supra MK IV.
To support the launch, PUMA Hoops will host a four-day immersive pop-up experience in Los Angeles starting February 12 at 1046 South Figueroa Street. The event, which runs through the end of All-Star Weekend on February 15, will feature interactive product displays and fan engagement opportunities. Beyond footwear, the collaboration includes an apparel line consisting of t-shirts, shorts, hoodies, sweatpants, and jackets. Prices for the footwear range from $115 to $135, while the apparel is priced between $35 and $145.
The full PUMA x Fast and Furious collection is scheduled for release on February 12. It will be available through the official PUMA website, flagship stores in New York City and Las Vegas, and select retail partners including Foot Locker and Kids Foot Locker.
