Several leading Bollywood actresses are increasingly exploring roles in South cinema as the industry experiences a significant surge in pan-Indian popularity. While the likes of Priyanka Chopra Jonas and Triptii Dimri are making inroads into the South, other stars such as Deepika Padukone, Janhvi Kapoor and Kiara Advani are looking to further strengthen their base. High-budget productions, character-driven roles and wide theatrical releases are among the major reasons.
