Singer Neha Kakkar and her brother, composer Tony Kakkar, have found themselves at the centre of intense online criticism following the release of their latest single, Candy Shop. Marketed as a fun, high-energy, and playful track, the song was expected to resonate with fans who enjoy upbeat dance numbers. However, instead of widespread appreciation, the release has triggered a wave of backlash across social media platforms, with many viewers questioning its lyrics, choreography, and overall creative direction.
Soon after Candy Shop premiered, short clips from the music video began circulating widely online. These snippets quickly drew strong reactions, with several users expressing discomfort over what they described as forced, awkward, and indecent dance moves. Others criticised the song’s lyrics, calling them shallow and lacking meaningful substance. The production and styling of the video also became focal points of debate, as many viewers felt the visuals attempted to imitate K-pop aesthetics without successfully capturing the genre’s polish and sophistication.
Several social media users accused Neha and Tony Kakkar of trying too hard to remain relevant by relying on shock value rather than creativity. One user remarked that when artists begin losing relevance, they often turn to “forced hooks, cringe lyrics, and exaggerated performances” to draw attention. Another review suggested that while the concept appeared bold and trendy on paper, its execution felt “embarrassing and vulgar,” failing to live up to the standards of the style it seemed to emulate.
Tony Kakkar, who wrote the lyrics and composed the track, has faced particular scrutiny. Critics questioned the songwriting choices and overall musical structure, arguing that the song prioritised catchy phrases and visual appeal over artistic depth. The debate around Candy Shop has reignited larger discussions about originality, creative evolution, and the pressure on mainstream pop artists to constantly deliver viral content in the digital age.
Beyond artistic criticism, the controversy has also taken on a social and cultural dimension. Several users expressed concern about the message the song conveys to young audiences, particularly given Neha Kakkar’s visibility and influence. One comment questioned whether such performances set the right example for aspiring singers, especially when artists like Neha hold prominent positions in the industry. Another user criticised television networks for continuing to feature her as a judge on reality shows, arguing that judges should serve as role models for emerging talent.
Neha Kakkar’s role as a judge on popular music reality shows has long made her a familiar and influential figure for young viewers. As a result, some critics believe her creative choices carry added responsibility. They argue that highly stylised and provocative visuals, when presented by someone in a mentoring role, can send mixed signals about artistic values and professionalism.
This, however, is not the first time Neha Kakkar has faced backlash for her music. Despite boasting an impressive list of chart-topping songs and a successful career in playback singing, she has frequently been targeted online. Many of her tracks, especially upbeat remixes and dance numbers, have been labelled as overly commercial or repetitive by critics. Over the years, she has also spoken openly about online trolling and the emotional toll it has taken on her.
At the same time, Neha Kakkar continues to enjoy a massive and loyal fan base that strongly supports her work. In the case of Candy Shop, several fans have come forward to defend the singer, praising her energy, confidence, and willingness to experiment with new sounds and styles. Supporters argue that pop music is meant to be fun and entertaining, and that artists should have the freedom to explore different creative directions without facing excessive moral policing.
As of now, Neha Kakkar has not issued any public statement addressing the criticism surrounding Candy Shop. Tony Kakkar has also remained silent on the matter. The absence of an official response has not slowed online discussions, which continue to trend across platforms as audiences dissect the song’s lyrics, visuals, and intent.
The polarised reaction to Candy Shop highlights a recurring divide in contemporary pop culture—between fans who celebrate mass appeal and experimentation, and critics who demand artistic restraint and originality. Whether the backlash will influence Neha and Tony Kakkar’s future creative choices remains to be seen, but the controversy has once again placed the siblings at the centre of a broader conversation about pop music, influence, and evolving audience expectations.
