Livvy Dunne is joining forces with Tom Brady. The former LSU gymnast and current Maxim cover star has joined the seven-time Super Bowl champion, Las Vegas Raiders part-owner and Fox Sports broadcaster’s roster of sports personalities at NoBull, which includes No. 1 NFL draft pick Matthew Schaeger, seven-time Olympic gold medalist swimmer Caleb Dressel, and Tia-Clair Toomey-Orr, a seven-time CrossFit Games champion who’s been dubbed the “fittest woman on Earth.”
“Sooo excited to join the nobull team alongside @tombrady as an athlete, investor, and partner… LFG!” Dunne captioned a four photo Instagram carousel showcasing her flexibility in coordinated black crop top and leggings. But the real focus is on the Woman’s Allday Knit, a sort of pedal multitool designed for lifting, running, CrossFit, and other athletic endeavors that’s listed as the one and only “top pick” on Dunne’s NoBull page.
“Our Allday Knit shoe was designed for breathable, sock-like comfort,” the knitted shoe’s description reads. “It moves and flexes with you. And it goes wherever you need it to. The cushioned midsole keeps you comfy during any activity. And the lug-patterned outsole keeps you on your feet no matter the surface. They’re versatile, resilient, and designed to handle a lot. “
Brady is one of NoBull’s primary owners, having folded both his TB12 health and wellness company and Brady Brand apparel line into NoBull in 2024. Brady’s merger certainly helped primary shareholder Mike Repole, the billionaire founder of Vitaminwater and Bodyarmor drinks, grow the endeavor into a $1 billion wellness behemoth.
Having transitioned into modeling and influencing after becoming the world’s top-paid college athlete (earning a reported $4 million per year), Dunne has already worked with fashion brands like Nautica, Vuori, and American Eagle. But her partnership with Brady’s brand might just be the most fruitful yet—and that’s no B.S.
