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Inside Disney’s Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)

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Inside Disney’s Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a Viktor&Rolf Cinderella doll and a Pandora diamond collection launching this month to underscore where it’s going. 

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