Just as soon as the fashion calendar dies down, it revs back up, arguably led by LVMH Watch Week, where Hublot toasts longtime ambassador and tennis great Novak Djokovic with a special-edition watch and a slew of impressive new novelties.
On his part, the tennis legend Djokovic just started the year off in fitting fashion with an early-round Australian Open victory. Now, he’ll have his choice of celebratory Big Bang Tourbillon timepieces crafted in his honor to choose from, each built with a lightweight 44mm case. The watchmaker, rather incredibly, used Lacoste polo fibers and material from Head tennis rackets to develop its own composite for each piece, which is priced accordingly at about $115,000.
Among new additions to its roster, the horologist also offers an update to the Big Bang Original Unico, a development 20 years in the making that “combines the original design ethos with modern advancements,” including a sapphire crystal caseback. The updated timepiece is now sized at 43mm “for optimal versatility and comfort,” Hublot noted, while improved ergonomic performance is led by a rubber-covered crown.
Of the Djokovic-inspired Big Bang Tourbillon “GOAT” Edition, 101 watches make up the stunning trilogy in tribute to the 38-year-old Djokovic, each a nod to victories on hard surface, grass and clay courts (blue, orange and green colorways make up the respective variations). The Serbian tennis star’s 72 hard court victories lend themselves to 72 numbered blue watches, for instance. The ultra-lightweight, 56-gram watch, in any color, is billed as a “highly inventive timepiece…designed for durability during play, serving as a comprehensive tribute to Novak Djokovic,” the Swiss watchmaker said.
And if your New Year’s resolution revolves around diving into the world of luxury horology, then the 2026 edition of LVMH Watch Week is as illustrious a place to start as any, with the likes of Tag Heuer, Zenith and Louis Vuitton also debuting new timepieces under the LVMH umbrella. But one might make the case that no watchmaker fuses sport and luxury horology quite like Hublot, which recently debuted a Classic Fusion All Black Watch with Yohji Yamamoto ahead of its eye-catching slate of LVMH releases.
An impressive and visually appealing slate of Hublot LVMH Watch Week offerings further updates modern-meets-classic models from the company, including the Hublot Classic Fusion. The Classic Fusion is now done up in crisp sage green, with titanium case offerings spanning 33mm, 42mm and bold 45mm size options.
The Big Bang and Spirit of Big Bang models are also for sale in a new Coal Blue color as of Monday’s LVMH Watch Week slate, billed as an “unprecedented color” for the ultra-sporty yet refined horologist. Hublot also worked with acclaimed British fashion designer Samuel Ross on a hard-wearing Big Bang Unico SR_A edition, using Hublot’s Unico Manufacture movement paired with a rugged all-black build and a honeycomb rubber strap that nods to into Ross’ acclaimed industrial design outlook.
And while there are other delights aplenty to uncover throughout LVMH Watch Week, Hublot helps set the tone with a blend of sport, style and luxury appeal in surprisingly lightweight, modern fabrications. Throughout 2026, Hublot hopes to mold “the future of luxury watchmaking,” and this series of exclusive launches very well might prove fruitful.
