Maxim is set to ring in 2026 with an opulent New Year’s Eve celebration inside one of Hollywood’s most iconic landmarks, The Hollywood Roosevelt. Maxim New Year’s Eve 2026 promises a night of cinematic celebration, high-energy entertainment, and A-list ambiance that will capitalize on The Hollywood Roosevelt’s status as a historic epicenter of Tinseltown glamour.
Having opened in 1927 and notably hosted the first Academy Awards, the cherished landmark has welcomed icons from Marilyn Monroe to modern-day celebrities and will provide a historic backdrop for an elegant evening. The property’s over 35,000 square feet of event space, including the historic Blossom Ballroom, will be transformed for a Maxim‘s Black and White Masquerade Ball, featuring sophisticated decor and a massive disco ball. The night’s entertainment will be headlined by renowned DJ Vice and feature an immersive fashion show presented by Arts Hearts Fashion. Guests are invited to adhere to a sophisticated black-and-white dress code (suits and cocktail dresses)—masks are optional.
Maxim will work with The Creative, our exclusive experiential events producer, to create a fully immersive, high-glamour New Year’s Eve celebration, utilizing multiple iconic spaces within the hotel. The experience will include a red-carpet arrival, luxury photo installations, premium bottle service, and a countdown moment, all set among Maxim’s signature upscale atmosphere. The crowd is anticipated to include a mix of celebrities, influencers, and industry tastemakers.
