In a move set to electrify the global fashion landscape, Bvlgari has officially announced Dua Lipa as its new Global Brand Ambassador. For the fashion audience, this partnership signals more than a celebrity endorsement — it marks the alignment of Roman high jewellery heritage with one of contemporary culture’s most influential style icons.
A defining voice of her generation, Dua Lipa embodies artistic freedom, authenticity, and contemporary glamour — qualities that seamlessly echo Bvlgari’s bold Roman spirit and fearless design language. From red carpets to world tours, her aesthetic consistently blends high-octane glamour with modern edge, making her a natural fit for the maison’s sculptural silhouettes and iconic high jewellery creations.
With multiple Grammy and BRIT Awards and billions of global streams, Dua Lipa has crafted a career rooted in creative independence and cultural impact. Beyond music, she has emerged as a fashion force — commanding attention at major fashion weeks and consistently setting trends with statement jewellery, daring couture pairings, and sleek modern styling.
“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength. We are proud to welcome her as our Global Brand Ambassador and to begin this exciting new chapter together.” says Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026.
For fashion insiders, the collaboration hints at powerful campaign imagery, bold high jewellery storytelling, and a renewed focus on youthful global luxury consumers. Bvlgari’s legacy of craftsmanship — from Serpenti icons to vibrant gemstone compositions — finds renewed cultural currency in Dua Lipa’s confident femininity and unapologetic self-expression.
“It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment,” comments Dua Lipa.
As luxury brands increasingly seek ambassadors who represent both influence and authenticity, this partnership positions Bvlgari firmly at the intersection of heritage, pop culture, and contemporary style authority.
