Blenders Pride Fashion Tour roared into Jaipur, delivering a bold blend of high fashion and motorsport-inspired design. The Pink City turned into a high-speed style arena as the showcase brought together glamorous performance wear, motorcore aesthetics, and fearless fashion with striking intensity.
In collaboration with the Fashion Design Council of India (FDCI), the event transformed the traditional runway into a high-speed circuit driven by precision, power, and innovation. Designers Namrata Joshipura and Abhishek Paatni led the showcase, unveiling collections that reimagined motorsport influences through a fashion-forward lens.
Speaking about the collaboration, Paatni said, “Blenders Pride Fashion Tour has always championed breaking through boundaries of creativity. With this collaboration, we shifted fashion into new gears and fused speed with style to present a bold glimpse of where fashion is headed next.”
Echoing similar thoughts, Joshipura added, “Blenders Pride Fashion Tour has inspired me to bring high-octane couture into a distinctive, fashion-forward space. Together we defined fashion’s next evolution bringing precision of motorsports into the glamorous world of haute-couture.”
The show reached its peak with Harnaaz Sandhu commanding the finale as showstopper, perfectly capturing the fusion of glamour and velocity. Sharing her experience, she said, “It felt like stepping onto a racetrack with pure adrenaline and confidence, bringing alive a showcase that championed bold and fearless fashion.”
The evening wrapped up on an electrifying note with Raftaar’s power-packed performance, reflecting the pulse and energy of the tour. His act reinforced the idea of fashion moving forward with speed, power, and attitude.
The showcase unfolded in a dynamic three-lap format, turning the venue into an immersive motorsport arena. The Start Line introduced racing-inspired silhouettes filled with attitude and agility. The Pit Lane followed, showcasing sleek, tactical looks inspired by engineering finesse. The final lap, Glam Night, amped up the glamour with bold, high-shine ensembles. A thrilling stunt car sequence added to the adrenaline, cementing speed as the heart of the experience.
Reflecting on the vision behind the tour, Debasree Dasgupta, CMO, Pernod Ricard India, said, “Blenders Pride Fashion Tour has always been at the forefront of shaping fashion and cultural conversations. Jaipur takes that vision further by fusing high-octane motorsport with glamorous high fashion, creating an immersive experience that celebrates boldness, style, and innovation.”
Sunil Sethi, Chairman, FDCI, summed up the partnership, saying, “FDCI is delighted to collaborate with Blenders Pride Fashion Tour, uniting two powerhouses of fashion to shape its future. The Jaipur edition celebrated creativity and culture, setting the pace for what’s next in Indian fashion.”
Next Stop: Kolkata
Blenders Pride Fashion Tour now heads to Kolkata, where designer Anamika Khanna will present her take on craftsmanship through a contemporary lens, with Ishaan Khatter as showstopper on December 20.
ALso Read: Witness the future of fashion with Blenders Pride Fashion Tour ‘The Showcase’
