Dakota Johnson is making headlines with her bold appearance in a new campaign for Calvin Klein, where she embraces a minimalist and stripped-down aesthetic for the label’s Spring 2026 collection. The campaign, released on March 9, showcases the actress modelling several signature pieces from the brand’s latest underwear and denim lines, highlighting Calvin Klein’s timeless approach to style.
The campaign was photographed and directed by Gordon von Steiner, known for his visually striking fashion campaigns and films. Staying true to Calvin Klein’s iconic visual identity, the campaign focuses on clean styling, natural poses and intimate indoor settings that place the spotlight on the clothing.
In the series of striking images, Johnson appears in a variety of looks from Calvin Klein’s Ultralight and Icon Cotton Modal underwear collections. She is also seen wearing the Perfectly Fit Ultralight Bra and Archive High Rise Slim Jeans, pieces that reflect the brand’s blend of comfort and contemporary design.
One of the standout photographs features Johnson reclining on a textured couch while wearing a sleek black bra. The image is set against a warm wooden background, creating a calm yet stylish atmosphere. The simplicity of the setting allows the attention to remain on the understated elegance of the underwear and the actress’s confident presence.
Another frame in the campaign captures Johnson from behind as she adjusts a pair of denim jeans. The shot highlights the clean lines of the design while reinforcing the campaign’s emphasis on relaxed, natural moments rather than elaborate styling.
In yet another image, the actress is seen lounging by a pool while wearing a black bra, with a blue book resting casually on her lap. The scene captures a quiet moment of relaxation, aligning with the campaign’s theme of comfort and confidence in personal spaces.
Dakota Johnson as Calvin Klein’s new brand ambassador (2026) pic.twitter.com/EA07VJ7ZpE
— FearBuck (@FearedBuck) March 9, 2026
According to Calvin Klein, the Spring 2026 campaign explores the idea of feeling comfortable and empowered while spending time alone. The brand emphasised that the visuals are meant to portray everyday moments where women can feel confident and free without external expectations.
Johnson also shared her thoughts on the campaign in an official statement released by the brand. Speaking about her connection with the clothing, she said that Calvin Klein’s pieces have a timeless quality that instantly feels right when worn.
“Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on,” she said.
The actress further elaborated on the campaign’s central idea of embracing individuality and personal comfort. According to Johnson, the visuals celebrate the idea that women can feel both sensual and liberated in their own private spaces.
“When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual. I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing,” she added.
Apart from her professional projects, Johnson has also been in the news recently for developments in her personal life. The actress was reportedly in a long-term relationship with Chris Martin, but reports suggested that the couple parted ways in June 2025.
Sources told Elle that Johnson remains calm and emotionally balanced despite the breakup. An insider claimed that the relationship had often been unpredictable and that the actress eventually grew tired of waiting for the singer to take the next step in their relationship.
“Her relationship with Chris was often hot and cold, and while she always hoped they’d work out, she seems lighter and more at peace now that it’s final,” the insider reportedly said.
In early 2026, Johnson was also seen spending time with singer Role Model, whose real name is Tucker Pillsbury. The two were photographed holding hands in January, sparking speculation about a possible new relationship. According to reports, the actress has been enjoying this new phase and is said to be “having so much fun” with the musician.
On the professional front, Johnson was most recently seen in the romantic drama Materialists, where she starred alongside Chris Evans and Pedro Pascal. With her latest fashion campaign and upcoming projects, the actress continues to remain a prominent figure in both Hollywood and the global fashion industry.
