Bulgari kicked off LVMH Watch Week 2026 by reaffirming its dual identity as both a Roman goldsmith and a Swiss watchmaker, unveiling a suite of timepieces that prioritize artistic craftsmanship alongside mechanical innovation.
The 2026 collection reinterprets four of the brand’s most recognizable icons: Monete, Tubogas, Serpenti, and Lvcea. Leading the announcements is the Maglia Milanese Monete, a “secret watch” that combines an authentic ancient coin from 198–297 AD with a highly flexible rose-gold Milanese mesh bracelet. The bracelet’s structure, inspired by Renaissance-era goldsmithing, marks the first time Bulgari has applied this traditional technique to the Monete collection.
“The essence of this object lies in its flexibility,” said Fabrizio Buonamassa Stigliani, Bulgari’s Product Creation Executive Creator, in a statement shared by the Italian brand. He noted that the watch blends various motifs, including the “geometric purity of the octagon” and the “textural finesse of Milanese mesh.”
Technical prowess remains a focus for Bulgari, which continues to utilize its ultra-thin “Piccolissimo” BVP100 movement for its more intimate jewelry pieces. Measuring just 13.5 mm in diameter and weighing only 1.9 grams, the caliber now features a sapphire caseback to reveal its inner workings.
Bulgari also revisited its 1970s archives with the Tubogas Manchette, a yellow-gold cuff featuring a square dial and a vibrant array of gemstones, including citrines, rubellites, and amethysts. The piece utilizes a new modular construction technique where each gold ring is molded and polished before being assembled onto a titanium blade to ensure suppleness.
The legendary Serpenti line received an update with the Serpenti Seduttori Automatic, now powered by the in-house Lady Solotempo movement. The 2026 variations include a model with a vibrant green malachite dial and another featuring a rose-gold bracelet set with 117 brilliant-cut diamonds.
Rounding out the collection is a collaboration for the Lvcea line titled “Notte di Luce.” These limited-edition pieces—only 80 of each—feature dials created by Japanese artist Yasuhiro Asai using ancestral Urushi lacquer and Raden mother-of-pearl techniques. Each dial requires sixty days of meticulous handwork to complete.
Jean-Christophe Babin, CEO of Bulgari and the LVMH Watch Division, stated that the new creations reinforce the group’s “dedication to Swiss watchmaking excellence” while driving “substantial novelties” for the year ahead. Check out a first look at the blinged-out new timepieces above.
